As part of the research process, I conducted user interviews to gain insights into the target users and their needs.The interviews revealed that users prioritize an easy-to-use platform for searching and exploring non-profit organizations in their community. Key findings include the users' preference for a website that is both simple and easy to navigate, while offering robust search functions. Specifically, users expressed the need to find organizations that align with their skillset and availability. These findings highlight the importance of creating a streamlined and intuitive user experience that addresses these specific user requirements.
Priti, a high school student enrolled in an honor's program, needs to find suitable volunteer opportunities to fulfill the program's requirements.
Charles, a retired art teacher, seeks opportunities to actively engage with his community in order to utilize and contribute his artistic and teaching skills effectively.
An audit of competitors, both direct and indirect, offered valuable insights into areas of improvement and opportunities to enhance the GoodNeighbor website and mobile app.
During a brainstorming session, I employed the Crazy Eights ideation exercise to generate a diverse range of layout options and design elements. With a primary focus on creating a beneficial and user-friendly app for both volunteers and non-profit organizations, I rapidly explored innovative ideas.
As part of the research process, I conducted user interviews to gain insights into the target users and their needs.The interviews revealed that users prioritize an easy-to-use platform for searching and exploring non-profit organizations in their community. Key findings include the users' preference for a website that is both simple and easy to navigate, while offering robust search functions. Specifically, users expressed the need to find organizations that align with their skillset and availability. These findings highlight the importance of creating a streamlined and intuitive user experience that addresses these specific user requirements.
To facilitate user testing, I developed a low-fidelity prototype that connects the main user flow of event selection and volunteer sign-up. This prototype serves as a preliminary representation of the app's functionality and allows for valuable insights during the testing phase.
View GoodNeighbor's low-fidelity prototype.
As part of the design improvements, I added the organizer's contact information to the sign up screen. This allows users to easily reach out with any questions or inquiries before registering, promoting effective communication and a more user-friendly experience.
The high-fidelity prototype follows the same user flow as the low-fidelity prototype including changes influenced by the usability studies.
View GoodNeighbor's high-fidelity prototype.
The app's focus on events that are either in close proximity or starting soon enables users to easily discover opportunities that are most relevant to their needs, emphasizing accessibility and convenience.
The implementation of a high contrast color scheme enhances the usability of the website and mobile app for individuals with visual impairments.
With the designs completed, I focused on the information architecture for the responsive website. The sitemap helped to guide the website’s organizational structure and ensures a consistent experience across devices.
When designing for various screen sizes, including mobile, tablet, and desktop. I optimized the layouts and elements to ensure a consistent user experience while addressing the specific requirements of each device and screen size. This approach guarantees that users have an optimal experience regardless of the device they are using.
The next steps in design process include conducting additional usability studies to ensure that the app effectively caters to the needs of non-profit organizers. Furthermore, implementing filters that allow users to sort events based on the required skillset will enhance the app's functionality and user experience. Additionally, integrating a history statement feature will enable users to easily track and share their volunteer hours, promoting engagement and a sense of accomplishment. These steps will contribute to further improving the app's usability, customization, and engagement for both users and non-profit organizers.
The impact of the GoodNeighbor website and mobile app was evident through user feedback, with users expressing how it made volunteering easier and more convenient. A user specifically praised the app, stating, "The GoodNeighbor app is incredibly user-friendly and serves as a fantastic tool for non-profits."
Through the process of designing the GoodNeighbor app and website, I gained a valuable understanding of the significance of addressing the needs of two distinct user groups: volunteers and organizations. It became evident that a successful design needed to consider the requirements of both parties to ensure a seamless and effective user experience.
If you like what you see and want to work together, get in touch!
sonalpenner@gmail.com